Meet Our Artists

Beauty Artist Studio is a private lash & brow studio located in Midtown, Manhattan. Our goal is to enhance your natural beauty and bring out the best version of you. We believe every woman deserves to feel pampered and feel confident in themselves.

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Nayoung Jeong

Founder of Beauty Artist

Lead PMU, Brow & Lash Lead Artist & Educator

Being an independent, goal-driven woman, Nayoung has always dreamed of having her own business. Born and raised in South Korea, she grew up in a bustling society that valued aesthetics and emphasized beauty ideals. Her passion for art and makeup started at an early age. As a young girl, she always found herself drawing detailed lashes & eyebrows on face portraits and giving her classmates makeovers after school. She loved helping girls look their very best and boosting their self-confidence.

She wanted to uplift other women with her innate artistic talent and pursue her passion for beauty. She worked as a makeup artist and a beauty expert for 3 years at Lancôme, where she taught clients about makeup enhancements and skincare regimens.

In 2008, Nayoung moved to New York to further her career and worked as a freelance makeup artist primarily for bridal parties. She enrolled in the Esthetics program at Christine Valmy International School. She studied Image Consulting at the Fashion Institute of Technology (FIT). After graduating, she continued to further her education. She became a certified eyelash extensions technician and semi-permanent makeup artist in New York State. By perfecting her skill set, she was able to build her clientele rapidly and expand her business. In 2017, Nayoung opened Beauty Artist Studio, which has been her ultimate pride and joy. Her motto is to create an enticing, chic, relaxing atmosphere where women can take a break from their busy lives to pamper themselves in the city that never sleeps. Nayoung has built a strong rapport with her diverse clients and helped them maximize their looks while making them feel confident and comfortable in their skin.

Sabina Park

General Manager

Licensed NYS Cosmetologist / Educator

Business Consultant (@beau.creator)

Sabina is the General Manager and Marketing & PR Manager at Beauty Artist Studio, bringing over 15 years of experience in digital media marketing, branding, business strategy, and beauty business management.

She studied Strategic Design & Management at Parsons School of Design in New York City and has built her career across beauty, fashion, media, hospitality, branding, and small business development. With a strong eye for visual storytelling, client experience, and business growth, Sabina has helped beauty entrepreneurs build stronger brands, improve their marketing, and create more meaningful connections with their clients.

Before joining Beauty Artist Studio in her current role, Sabina worked closely with Nayoung, the founder of Beauty Artist Studio, and was introduced to the beauty industry through their shared passion for beauty, business, and entrepreneurship. Their partnership eventually led to opening a beauty studio together in the East Village, giving Sabina hands-on experience in both the creative and operational sides of running a beauty business.

Sabina later founded Beau Creator, a marketing and business consulting brand created for beauty entrepreneurs. Through Beau Creator, she supports Korean and Asian beauty professionals with branding, content strategy, social media marketing, client experience, business development, and long-term growth strategy.

Her work has also been recognized beyond the studio. Sabina was selected as a Yelp x Luminary Women Entrepreneur Fellowship Winner and has been recognized by the Korean Cultural Center New York as a Grand Prize recipient for her work as a creator representing Korean beauty, culture, lifestyle, and entrepreneurship in New York.

At Beauty Artist Studio, Sabina works closely with the team to elevate the overall client experience, lead marketing and brand communications, support team growth, and strengthen the studio’s presence as a trusted destination for modern K-beauty services in New York City.

In addition to her marketing and management background, Sabina is also a licensed NYS cosmetologist with experience as a lash and brow artist and educator. This unique combination allows her to understand the beauty industry from multiple perspectives — as an artist, a client experience leader, a brand strategist, and a business consultant.

Through her work, Sabina continues to bridge beauty, branding, and business, helping Beauty Artist Studio grow with intention, creativity, and care.

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Sora Park

Lead Esthetician

"Glowing skin is not only about getting facials but also a well-balanced lifestyle." -Sora

Born and raised in South Korea, Sora began her journey in the beauty industry at the age of 19 with the renowned skincare brand Origins. Her passion for skin health and client care quickly led her to advance her career as an esthetician in Gangnam, Seoul—South Korea’s most prestigious beauty and wellness district, internationally recognized for its luxury skincare clinics, advanced aesthetic treatments, and world-class beauty standards.

Working in some of Gangnam’s leading skincare spas, Sora refined her expertise in Korean skincare techniques, facial sculpting massage, customized treatment planning, and holistic skin wellness. Her extensive training and hands-on experience allowed her to develop a meticulous approach to skincare that blends results-driven treatments with a deeply relaxing client experience.

In 2009, Sora brought her expertise to New York City, where she has continued to build her reputation as a trusted K-beauty specialist. With over 17 years of professional experience, she now serves as the Lead Esthetician at Beauty Artist Studio, overseeing treatment protocols and helping clients achieve healthier, more radiant skin through personalized care and advanced Korean skincare techniques.

Known for her gentle touch, exceptional attention to detail, and calming presence, Sora has earned a loyal clientele who return time and time again for both her results and her genuine dedication to their well-being. She believes that beautiful skin begins with consistency, balance, and a healthy lifestyle, and she is passionate about guiding her clients on their long-term skincare journey.

Outside of the treatment room, Sora enjoys exploring new wines, creating handmade aroma candles, and spending quality time with friends and family.

Beau Park

Senior PMU Artist / Lash & Brow Styling Artist

Beau immigrated to the United States with her family when she was just three months old. Growing up in a family that owned and operated several nail salons on Long Island, New York, she was immersed in the beauty industry from an early age. Her passion for beauty naturally led her to pursue a career as a professional nail technician, eventually earning her New York State Cosmetology License and building a successful career spanning over 20 years.

Over the years, Beau managed multiple salon locations and became the owner of Angel Tips Nail & Spa, where she developed not only her technical expertise but also a strong foundation in business management and client care. After many successful years as a salon owner, she decided to pursue a new challenge and expand her career into the world of permanent makeup.

In 2019, Beau became a licensed Permanent Makeup Artist and earned her New York State Tattoo License. She completed her initial PMU training and Microblading Certification through Eye Design before continuing her advanced education in Powder Brows, Lip Blush, Eyeliner Tattoo, and Scalp Micropigmentation (SMP). Her commitment to ongoing education has led her to train with some of the industry's most respected educators in both the United States and South Korea.

Beau further expanded her expertise through advanced PMU training at Beauty Artist Studio, where she also completed Nayoung's signature Lash & Brow Styling program. Since joining Beauty Artist Studio in 2022, she has become known for her precision, artistic eye, and ability to create soft, natural-looking enhancements tailored to each client's unique features.

Dedicated to staying at the forefront of the beauty industry, Beau regularly pursues advanced education and certifications. Most recently, she completed advanced Powder Brows and Eyeliner training in South Korea with Lulueffect, earned her Lyn Serum Certification, and became certified in the latest AMZ Lip Blush techniques.

Today, Beau specializes in Permanent Makeup, including Nano Brows, Nano Combo Brows, Lip Blush, Eyeliner Tattoo, and Scalp Micropigmentation (SMP), as well as Lash & Brow Styling services. Clients appreciate her meticulous attention to detail, gentle approach, and commitment to delivering beautiful, long-lasting results that enhance their natural beauty.

In her free time, Beau enjoys staying active through sports, listening to music, and keeping up with the latest innovations and trends in the beauty industry.

Heather Park

Senior Lash & Brow Styling Artist / PMU Artist

IG (@heather.beautyartist)

Heather has over 19 years of experience in the beauty industry. From a young age, she was drawn to fashion, beauty, and helping others feel confident in their own skin.

After majoring in Beauty Design in South Korea, Heather began her professional career as a makeup artist and beauty specialist with MAC Korea, where she developed a strong foundation in color theory, facial aesthetics, and personalized beauty enhancement. Her passion for artistry eventually brought her to New York City in 2011, where she continued her career as a freelance makeup artist while pursuing new opportunities within the beauty industry.

Determined to expand her expertise, Heather enrolled in the Esthetics program at Christine Valmy International School and became a licensed New York State Esthetician. In 2014, she began specializing in lash extensions at JJ Eyelashes in NYC, where she refined her skills and developed a loyal clientele through her attention to detail and commitment to natural, customized results.

As her career evolved, Heather expanded into permanent makeup and completed advanced semi-permanent makeup training in Seoul, South Korea. She further enhanced her skill set through Nayoung's signature 5-in-1 Lash & Brow Styling course at Beauty Artist Studio and obtained her New York State Tattoo License. Since then, she has become a PMU Artist specializing in Soft Powder Brows and Lip Blush, combining her makeup artistry background with modern permanent makeup techniques to create soft, natural-looking enhancements tailored to each client's features.

Today, Heather specializes in Lash & Brow Styling, Soft Powder Brows, and Lip Blush. Clients appreciate her gentle approach, artistic eye, and ability to create results that enhance their natural beauty while maintaining a polished, effortless look.

As a mother of two young boys, Heather understands the importance of feeling confident and beautiful while balancing the demands of everyday life. She believes that beauty services should not only enhance appearance but also provide a moment of self-care and relaxation. Her goal is to help every client feel refreshed, empowered, and confident in their own unique beauty.

Heather is excited to continue growing her career at Beauty Artist Studio and looks forward to helping her clients look and feel their best.

Lisa An

PMU Artist

IG (@lisa.beautyartistny)

Looking at the details and perfecting her craft are two main values of our artist. She specializes in Ombré Powder Brows, Lip Blush, and Eyeliner Tattoo.

She believes in the unique beauty of each individual. Her philosophy lies in bringing out one’s natural beauty, Lisa says “I love working with what’s already there and enhancing it to complement their natural beauty”

Lisa has a decorated background of certifications and education in Permanent Make Up (PMU) and holds a cosmetology license.

Fun fact, Lisa is a Virgo and has a major case of perfectionism!

Ann Back

Facialist

IG (@ann.beautyartist)

Ann is an experienced esthetician with more than a decade of experience in the beauty industry. Born and raised in New York, Ann pursued a business degree before discovering her true passion for the art of beauty, which led her to become an esthetician.

Ann is known for her meticulous attention to detail and empathetic nature. Her perfectionism and dedication to her craft mean she provides each client with personalized and tailored care. She understands that every individual has unique skin and facial needs, and she works tirelessly to ensure that her clients feel rejuvenated and refreshed.

When Ann isn't working, she enjoys indulging in her passion for cooking, experimenting with new recipes, and creating delicious and healthy meals. Her love for good food is only matched by her appreciation for a fine glass of red wine, which she enjoys as a way to unwind and relax at the end of a long day.

Essie Kim

Senior Lash Extensions Artist & Lash and Brow Styling Artist

IG (@essie.beautyartist)

Essie is a well-experienced Lash Artist with 10+ years of experience. She started her lash career in 2012 and has been an expert technician / a technician manager for 7+ years at Lash Forever Eyelash LLC.

As drawing has been her passion ever since she was a child, she studied both Fine Arts and Visual Communication Design at Hongik University, which is the most prestige Arts school in South Korea.

She is also an NYS licensed Cosmetologist and has a tattoo license. She joined the Beauty Artist Studio team to expand her passion and build her career in the beauty industry further.

"Beauty lets you be you, but the best version of you!" This is Essie's favorite quote, which aligns well with our studio's motto.